# ScaleX B2B Reports Hub

Publiczny katalog raportów B2B 2025-2026 o marketingu, sprzedaży, growth, RevOps i AI.
ScaleX nie publikuje pełnych raportów za wydawców; każda karta odsyła do źródła wydawcy.

## Main pages
- Hub: https://scalex.pl/raporty-b2b/
- Methodology: https://scalex.pl/raporty-b2b/o-projekcie/

## Stats
- Sources: 103
- Curated high-confidence facts: 122
- Strong B2B fit sources: 41

## Topics
- AI w B2B: https://scalex.pl/raporty-b2b/tematy/ai-w-b2b/ - Raporty o tym, jak AI, GenAI, LLM-y i automatyzacja zmieniają zakup, marketing, sprzedaż, obsługę klienta i operacje w firmach B2B.
- Marketing B2B: https://scalex.pl/raporty-b2b/tematy/marketing-b2b/ - Raporty o budżetach, treściach, demand generation, kanałach, danych, widoczności AI i operacyjnym modelu marketingu B2B.
- Sprzedaż B2B: https://scalex.pl/raporty-b2b/tematy/sprzedaz-b2b/ - Raporty o pracy zespołów sprzedaży, buyer journey, sales enablement, AI w sprzedaży, BDR-ach, quota pressure i modelach kontaktu z kupującym.
- RevOps i GTM: https://scalex.pl/raporty-b2b/tematy/revops-i-gtm/ - Raporty o Revenue Operations, efektywności GTM, jakości danych, wynagrodzeniach, procesach, narzędziach i koordynacji sprzedaży z marketingiem.
- Growth i SaaS: https://scalex.pl/raporty-b2b/tematy/growth-i-saas/ - Raporty o wzroście firm B2B, SaaS, pricingu, retencji, inwestycjach, efektywności sprzedaży i mechanikach skalowania przychodu.
- B2B buyer journey: https://scalex.pl/raporty-b2b/tematy/buyer-journey-b2b/ - Raporty o tym, jak kupujący B2B researchują, porównują dostawców, korzystają z AI i decydują, kiedy chcą rozmawiać z handlowcem.

## Reports
- 2026 AI and Digital Trends in B2B Journey Orchestration (Adobe / Oxford Economics, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-adobe-oxford-economics-2026-ai-and-digital-trends-in-b2b-journey-orchestration/; publisher/source: https://business.adobe.com/au/resources/reports/b2b-marketing-digital-trends.html
- 2026 Annual SaaS Report (SEG, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-seg-2026-annual-saas-report/; publisher/source: https://sandhill.com/
- 2026 B2B Marketing Mix Report (Sagefrog, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-sagefrog-2026-b2b-marketing-mix-report/; publisher/source: https://www.sagefrog.com/blog/8-insights-from-sagefrogs-2026-b2b-marketing-mix-report/
- 2026 B2B Marketing Outlook (Madison Logic, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-madison-logic-2026-b2b-marketing-outlook/; publisher/source: https://www.madisonlogic.com/
- 2026 Benchmark Report (Validity, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-validity-2026-benchmark-report/; publisher/source: https://www.validity.com/
- 2026 Customer Service Transformation Report (Intercom, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-intercom-2026-customer-service-transformation-report/; publisher/source: https://www.intercom.com/campaign/new-economics-of-customer-service
- 2026 CX Trends Report (Zendesk, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-zendesk-2026-cx-trends-report/; publisher/source: https://cxtrends.zendesk.com/
- 2026 Data and Privacy Benchmark Study (Cisco, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-cisco-2026-data-and-privacy-benchmark-study/; publisher/source: https://www.cisco.com/c/en/us/about/trust-center/data-privacy-benchmark-study.html
- 2026 Global Privacy Benchmarks Report (TrustArc, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-trustarc-2026-global-privacy-benchmarks-report/; publisher/source: https://insights.trustarc.com/resource/2026-global-privacy-benchmarks-report/
- 2026 State of B2B Marketing Content (Pipeline360 / The Expert Network, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-pipeline360-the-expert-network-2026-state-of-b2b-marketing-content/; publisher/source: https://www.pipeline360.com/guide-and-report/the-2026-state-of-b2b-marketing-content/
- 2026 State of Marketing Report (HubSpot, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-hubspot-2026-state-of-marketing-report/; publisher/source: https://www.hubspot.com/state-of-marketing
- 2026 State of the BDR Report (6sense / MarketOne International, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-6sense-marketone-international-2026-state-of-the-bdr-report/; publisher/source: https://6sense.com/science-of-b2b/state-of-the-bdr-2026/
- Adobe 2026 AI and Digital Trends Report (Adobe / Oxford Economics, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-adobe-oxford-economics-adobe-2026-ai-and-digital-trends-report/; publisher/source: https://business.adobe.com/au/resources/digital-trends-report.html
- B2B Advertising Trends: Systems and Signals Powering B2B Growth in 2026 (StackAdapt, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-stackadapt-b2b-advertising-trends-systems-and-signals-powering-b2b-growth-in-2026/; publisher/source: https://www.stackadapt.com/
- B2B Marketing Trends 2026 (Smarketers, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-smarketers-b2b-marketing-trends-2026/; publisher/source: https://insights.thesmarketers.com/
- Customer Data Platforms: A Marketer's Guide (MarTech / Digital Marketing Depot, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-martech-digital-marketing-depot-customer-data-platforms-a-marketer-s-guide/; publisher/source: https://martech.org/research_report/enterprise-customer-data-platforms-a-marketers-guide
- DSO Benchmarks for B2B SaaS (LedgerUp, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-ledgerup-dso-benchmarks-for-b2b-saas/; publisher/source: https://ledgerup.ai/
- Gartner Sales Survey Finds 67% of B2B Buyers Prefer a Rep-Free Experience (Gartner, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-gartner-gartner-sales-survey-finds-67-of-b2b-buyers-prefer-a-rep-free-experience/; publisher/source: https://www.gartner.com/en/newsroom/press-releases/2026-03-09-gartner-sales-survey-finds-67-percent-of-b2b-buyers-prefer-a-rep-free-experience
- Gartner Survey Finds Sales Organizations That Provide AI-Enabled Next Best Actions Are 2.6x More Likely to Achieve Commercial Growth (Gartner, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-gartner-gartner-survey-finds-sales-organizations-that-provide-ai-enabled-next-best-actions-are-2-6x-more-likely-to-achieve-commercial-growth/; publisher/source: https://www.gartner.com/en/newsroom/press-releases/2026-05-20-gartner-survey-finds-sales-organizations-that-provide-ai-enabled-next-best-actions-are-two-point-six-times-more-likely-to-achieve-commercial-growth
- Growing Your Revenue: A Starter's Guide to B2B Revenue Operations (LeadAngel, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-leadangel-growing-your-revenue-a-starter-s-guide-to-b2b-revenue-operations/; publisher/source: https://www.leadangel.com/
- IAB/PwC AdEx FY'2025 (IAB Polska / PwC, 2026, PL): https://scalex.pl/raporty-b2b/raporty/2026-iab-polska-pwc-iab-pwc-adex-fy-2025/; publisher/source: https://www.iab.org.pl/baza-wiedzy/rok/2025/iab-pwc-adex-fy2025/
- Jak kupujemy w dobie AI? Raport o LLM (Casbeg / SW Research, 2026, PL): https://scalex.pl/raporty-b2b/raporty/2026-casbeg-sw-research-jak-kupujemy-w-dobie-ai-raport-o-llm/; publisher/source: https://casbeg.com/pl/do-pobrania/raport-o-llm-zakupy-b2b-casbeg/
- Jak polskie firmy wdrazaja AI? Trzecia edycja (EY Polska / CubeResearch, 2026, PL): https://scalex.pl/raporty-b2b/raporty/2026-ey-polska-cuberesearch-jak-polskie-firmy-wdrazaja-ai-trzecia-edycja/; publisher/source: https://www.ey.com/pl_pl/bmc/2026/raport-ey-jak-polskie-firmy-wdrazaj-ai
- Marketing spod znaku AI: Nowe narzedzia, stare dylematy (CIMO / questus, 2026, PL): https://scalex.pl/raporty-b2b/raporty/2026-cimo-questus-marketing-spod-znaku-ai-nowe-narzedzia-stare-dylematy/; publisher/source: https://questus.pl/badania-cimo/
- NowyMarketing Trendbook 2026 (NowyMarketing, 2026, PL): https://scalex.pl/raporty-b2b/raporty/2026-nowymarketing-nowymarketing-trendbook-2026/; publisher/source: https://nowymarketing.pl/nowymarketing-trendbook-2026-premiera/
- Polacy w social mediach (IAB Polska / SW Research, 2026, PL): https://scalex.pl/raporty-b2b/raporty/2026-iab-polska-sw-research-polacy-w-social-mediach/; publisher/source: https://www.iab.org.pl/aktualnosci/raport-polacy-w-social-mediach-jak-naprawde-korzystamy-z-platform-spolecznosciowych/
- Privacy and AI Trends Report 2026 (DataGrail, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-datagrail-privacy-and-ai-trends-report-2026/; publisher/source: https://www.datagrail.io/resources/interactive/data-privacy-trends-report-2026/
- Raport e-commerce 2026 (Ceneo, 2026, PL): https://scalex.pl/raporty-b2b/raporty/2026-ceneo-raport-e-commerce-2026/; publisher/source: https://ecommercenews.pl/
- Raport o stanie sektora MSP w Polsce 2026 (PARP, 2026, PL): https://scalex.pl/raporty-b2b/raporty/2026-parp-raport-o-stanie-sektora-msp-w-polsce-2026/; publisher/source: https://www.parp.gov.pl/
- RevOps Salary Report (RevOps Co-op / Everstage, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-revops-co-op-everstage-revops-salary-report/; publisher/source: https://www.revopscoop.com/webinar-series/2026-revops-salary-report-insights
- State of B2B eCommerce 2026 (NuORDER by Lightspeed, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-nuorder-by-lightspeed-state-of-b2b-ecommerce-2026/; publisher/source: https://go.nuorder.com/
- State of B2B Revenue 2026 (AeolusGTM, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-aeolusgtm-state-of-b2b-revenue-2026/; publisher/source: https://aeolusgtm.com/
- State of Marketing, 10th Edition (Salesforce Research, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-salesforce-research-state-of-marketing-10th-edition/; publisher/source: https://www.salesforce.com/marketing/resources/state-of-marketing-report/conf/
- State of Marketing, 10th Edition - Appendix (Salesforce Research, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-salesforce-research-state-of-marketing-10th-edition-appendix/; publisher/source: https://www.salesforce.com/marketing/resources/state-of-marketing-report/conf/
- State of Prospecting 2026 (Sopro, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-sopro-state-of-prospecting-2026/; publisher/source: https://sopro.io/resources/whitepapers/the-state-of-prospecting-26/
- State of Revenue Operations 2026 (LeanData, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-leandata-state-of-revenue-operations-2026/; publisher/source: https://www.leandata.com/state-of-martech-revops-report-2026/
- State of Revenue Report 2026 (Model N, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-model-n-state-of-revenue-report-2026/; publisher/source: https://www.modeln.com/
- State of RevOps: Q1 2026 (The RevOps Report, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-the-revops-report-state-of-revops-q1-2026/; publisher/source: https://therevopsreport.com/reports/state-of-revops-q1-2026/
- State of Sales Compensation 2026 (Xactly, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-xactly-state-of-sales-compensation-2026/; publisher/source: https://www.xactlycorp.com/resources/guides/xactly-2026-state-sales-compensation-benchmark-data-behavioral-trends
- State of Sales, 7th Edition (Salesforce Research, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-salesforce-research-state-of-sales-7th-edition/; publisher/source: https://www.salesforce.com/sales/state-of-sales/
- Sztuczna inteligencja - raport podsumowujacy badanie (PARP, 2026, PL): https://scalex.pl/raporty-b2b/raporty/2026-parp-sztuczna-inteligencja-raport-podsumowujacy-badanie/; publisher/source: https://www.parp.gov.pl/
- The 2026 AI Index Report (Stanford HAI, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-stanford-hai-the-2026-ai-index-report/; publisher/source: https://hai.stanford.edu/ai-index/2026-ai-index-report
- The 2026 State of Agentic AI in B2B GTM (RevSure, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-revsure-the-2026-state-of-agentic-ai-in-b2b-gtm/; publisher/source: https://www.revsure.ai/white-papers/the-2026-state-of-agentic-ai-in-b2b-gtm
- The CMO Survey - Firm and Industry Breakout Report (Duke Fuqua / Deloitte / AMA, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-duke-fuqua-deloitte-ama-the-cmo-survey-firm-and-industry-breakout-report/; publisher/source: https://cmosurvey.org/
- The CMO Survey - Highlights and Insights Report (Duke Fuqua / Deloitte / AMA, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-duke-fuqua-deloitte-ama-the-cmo-survey-highlights-and-insights-report/; publisher/source: https://cmosurvey.org/
- The Loop Marketing Landscape Report (HubSpot, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-hubspot-the-loop-marketing-landscape-report/; publisher/source: https://offers.hubspot.com/view/loop-marketing-research
- The State of AI and B2B Marketing (Move Forward Strategies, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-move-forward-strategies-the-state-of-ai-and-b2b-marketing/; publisher/source: https://moveforwardstrategies.com/
- The State of AI in the Enterprise: The Untapped Edge (Deloitte, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-deloitte-the-state-of-ai-in-the-enterprise-the-untapped-edge/; publisher/source: https://www.deloitte.com/us/en/what-we-do/capabilities/applied-artificial-intelligence/content/state-of-ai-in-the-enterprise.html
- The State of Content in the Age of AI (Clutch / Conductor, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-clutch-conductor-the-state-of-content-in-the-age-of-ai/; publisher/source: https://clutch.co/resources/state-of-content-marketing-ai
- Voice of the Buyer 2026 (INFUSE Insights, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-infuse-insights-voice-of-the-buyer-2026/; publisher/source: https://infuse.com/insight/infuse-insights-report-voice-of-the-buyer-2026/
- Winning B2B Customers in Technology and Telecommunications (McKinsey, 2026, EN): https://scalex.pl/raporty-b2b/raporty/2026-mckinsey-winning-b2b-customers-in-technology-and-telecommunications/; publisher/source: https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/winning-b2b-customers-in-technology-and-telecommunications
- Wykorzystanie AI przez agencje marketingowe w Polsce (NowyMarketing / NMInsights, 2026, PL): https://scalex.pl/raporty-b2b/raporty/2026-nowymarketing-nminsights-wykorzystanie-ai-przez-agencje-marketingowe-w-polsce/; publisher/source: https://nowymarketing.pl/nminsights-wykorzystanie-ai-przez-agencje-marketingowe-w-polsce-raport/
- B2B Content & Marketing Trends: Insights for 2026 (Content Marketing Institute / MarketingProfs, 2025/2026, EN): https://scalex.pl/raporty-b2b/raporty/2025-2026-content-marketing-institute-marketingprofs-b2b-content-and-marketing-trends-insights-for-2026/; publisher/source: https://news.contentinstitute.com/2026-b2b-content-and-marketing-trends-insights
- B2B Marketing Trends 2026 Focus Report (Sales & Marketing Management, 2025/2026, EN): https://scalex.pl/raporty-b2b/raporty/2025-2026-sales-and-marketing-management-b2b-marketing-trends-2026-focus-report/; publisher/source: https://salesandmarketing.com/
- GTM State of Efficiency Report (LeanData, 2025/2026, EN): https://scalex.pl/raporty-b2b/raporty/2025-2026-leandata-gtm-state-of-efficiency-report/; publisher/source: https://www.leandata.com/resources/state-of-gtm-efficiency-report/
- State of B2B Thought Leadership 2026 (Ascend2, 2025/2026, EN): https://scalex.pl/raporty-b2b/raporty/2025-2026-ascend2-state-of-b2b-thought-leadership-2026/; publisher/source: https://ascend2.com/
- State of Marketing Europe 2026 (McKinsey, 2025/2026, EN): https://scalex.pl/raporty-b2b/raporty/2025-2026-mckinsey-state-of-marketing-europe-2026/; publisher/source: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/past-forward-the-modern-rethinking-of-marketings-core
- 2025 AI Adoption Report: Gen AI Fast-Tracks Into the Enterprise (Wharton Human-AI Research / GBK Collective, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-wharton-human-ai-research-gbk-collective-2025-ai-adoption-report-gen-ai-fast-tracks-into-the-enterprise/; publisher/source: https://knowledge.wharton.upenn.edu/special-report/2025-ai-adoption-report/
- 2025 B2B Buyer Behavior Report: AI Always Included (G2, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-g2-2025-b2b-buyer-behavior-report-ai-always-included/; publisher/source: https://learn.g2.com/2025-g2-buyer-behavior-report
- 2025 B2B Buyer Benchmark Report (Contentful, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-contentful-2025-b2b-buyer-benchmark-report/; publisher/source: https://www.contentful.com/resources/the-2025-b2b-buyer-benchmark-report/
- 2025 State of B2B Marketing (Demandbase / The Harris Poll, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-demandbase-the-harris-poll-2025-state-of-b2b-marketing/; publisher/source: https://www.demandbase.com/resources/report/b2b-marketing-report-2025/
- 2025 State of Marketing Attribution (CaliberMind, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-calibermind-2025-state-of-marketing-attribution/; publisher/source: https://calibermind.com/guides-reports/state-of-marketing-attribution-report-2025/
- Accelerating Growth Through Revenue Enablement (HBR Analytic Services / Seismic, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-hbr-analytic-services-seismic-accelerating-growth-through-revenue-enablement/; publisher/source: https://www.seismic.com/resources/reports/accelerating-growth-through-revenue-enablement/
- AI w krainie PR (dfusion communication / NowyMarketing, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-dfusion-communication-nowymarketing-ai-w-krainie-pr/; publisher/source: https://nowymarketing.pl/ai-w-krainie-pr-agencje-pr-gonia-za-sztuczna-inteligencja-ale-klienci-zwlekaja-z-jej-wdrozeniem-raport/
- Anthropic Economic Index: Uneven Geographic and Enterprise AI Adoption (Anthropic, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-anthropic-anthropic-economic-index-uneven-geographic-and-enterprise-ai-adoption/; publisher/source: https://www.anthropic.com/research/anthropic-economic-index-september-2025-report
- B2B Customer Journey 2025 (e-Izba / Mobile Institute / Allegro Business, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-e-izba-mobile-institute-allegro-business-b2b-customer-journey-2025/; publisher/source: https://eizba.pl/biznes-podobnie-jak-konsumenci-kupuje-w-e-commerce/
- B2B Marketing in 2025 / CEE Trendbook (BBN International, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-bbn-international-b2b-marketing-in-2025-cee-trendbook/; publisher/source: https://bbn-international.com/
- Badanie Plac i Stawek Godzinowych, edycja 2025 (SAR / WTW, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-sar-wtw-badanie-plac-i-stawek-godzinowych-edycja-2025/; publisher/source: https://www.sar.org.pl/badania-sar
- Barometr Przedsiebiorczosci 2025 (EY, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-ey-barometr-przedsiebiorczosci-2025/; publisher/source: https://www.ey.com/pl_pl/newsroom/2025/07/ey-ai-barometr-przedsiebiorczosci
- E-commerce B2B. Apetyt na wzrost 2025/2026 - informacja prasowa (Tpay / Visa / PragmaGO / Sylius / Openfield, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-tpay-visa-pragmago-sylius-openfield-e-commerce-b2b-apetyt-na-wzrost-2025-2026-informacja-prasowa/; publisher/source: https://tpay.com/blog/e-commerce-b2b-ma-apetyt-na-wiecej-nowy-raport
- E-commerce w Polsce 2025 (Gemius / PBI / IAB Polska / ALK, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-gemius-pbi-iab-polska-alk-e-commerce-w-polsce-2025/; publisher/source: https://www.iab.org.pl/aktualnosci/raport-e-commerce-w-polsce-2025-jest-juz-dostepny/
- From Ad Waste to ROI (Demandbase / EMARKETER, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-demandbase-emarketer-from-ad-waste-to-roi/; publisher/source: https://www.demandbase.com/
- Future State of Sales (Mercuri International, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-mercuri-international-future-state-of-sales/; publisher/source: https://mercuri.ee/
- GenAI Proficiency - wplyw generatywnej AI na sektor ICT w Polsce (PARP / U. Lodzki / SoDA, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-parp-u-lodzki-soda-genai-proficiency-wplyw-generatywnej-ai-na-sektor-ict-w-polsce/; publisher/source: https://www.parp.gov.pl/component/content/article/88360%3Abadanie-genai-proficiency-wplyw-generatywnej-sztucznej-inteligencji-na-sektor-ict-w-polsce
- Generative AI Adoption: The Report (PARP / Human+AI Institute / CampusAI, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-parp-human-ai-institute-campusai-generative-ai-adoption-the-report/; publisher/source: https://www.parp.gov.pl/component/content/article/88606%3Awykorzystanie-genai-w-firmach-raport-generative-ai-adoption-the-report
- Generative AI and the SME Workforce (OECD, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-oecd-generative-ai-and-the-sme-workforce/; publisher/source: https://www.oecd.org/en/publications/generative-ai-and-the-sme-workforce_2d08b99d-en/full-report.html
- GTM Digest: Sales Efficiency (Ebsta / Pavilion, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-ebsta-pavilion-gtm-digest-sales-efficiency/; publisher/source: https://www.ebsta.com/news-updates/ebsta-unveils-2025-gtm-benchmarks-report/
- Harnessing the Value of AI: Unlocking Scalable Advantage (Capgemini Research Institute, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-capgemini-research-institute-harnessing-the-value-of-ai-unlocking-scalable-advantage/; publisher/source: https://www.capgemini.com/us-en/insights/research-library/generative-ai-in-organizations-2025/
- How do SMEs in CEE find their way in the world of AI (AI Chamber, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-ai-chamber-how-do-smes-in-cee-find-their-way-in-the-world-of-ai/; publisher/source: https://aichamber.eu/
- Jak polskie firmy wdrazaja AI? Analiza zmian rok do roku (EY Polska, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-ey-polska-jak-polskie-firmy-wdrazaja-ai-analiza-zmian-rok-do-roku/; publisher/source: https://www.ey.com/pl_pl/insights/raporty-analizy/jak-polskie-firmy-wdrazaja-ai-raport--ai-fy25-gc-fy25
- Kondycja Content Marketingu 2025 (Stowarzyszenie Content Marketing Polska, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-stowarzyszenie-content-marketing-polska-kondycja-content-marketingu-2025/; publisher/source: https://www.iab.org.pl/aktualnosci/patronat-iab-raport-z-badania-kondycji-content-marketingu-2025/
- LinkedIn B2B Benchmark Report: AI Is The New Advantage (LinkedIn / Ipsos, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-linkedin-ipsos-linkedin-b2b-benchmark-report-ai-is-the-new-advantage/; publisher/source: https://www.linkedin.com/business/marketing/blog/marketing-collective/ai-is-b2bs-competitive-advantage-only-for-marketers-who-go-deeper
- Mapa kompetencji AI w Polsce (PFR / Google Cloud Polska, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-pfr-google-cloud-polska-mapa-kompetencji-ai-w-polsce/; publisher/source: https://pfr.pl/artykul/luka-kompetencyjna-glownym-wyzwaniem-w-rozwoju-ai-w-polsce-raport-pfr
- Monitor Transformacji Cyfrowej Biznesu 2025 (KPMG Polska / Microsoft, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-kpmg-polska-microsoft-monitor-transformacji-cyfrowej-biznesu-2025/; publisher/source: https://kpmg.com/pl/pl/wiedza/technologia/monitor-transformacji-cyfrowej-biznesu-edycja-2025.html
- Monitor Transformacji Cyfrowej Biznesu. Edycja 2025 (KPMG Polska / Microsoft, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-kpmg-polska-microsoft-monitor-transformacji-cyfrowej-biznesu-edycja-2025/; publisher/source: https://kpmg.com/pl/pl/wiedza/technologia/monitor-transformacji-cyfrowej-biznesu-edycja-2025.html
- Raport o stanie sektora MSP w Polsce 2025 (PARP, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-parp-raport-o-stanie-sektora-msp-w-polsce-2025/; publisher/source: https://www.parp.gov.pl/
- Raport Strategiczny INTERNET 2024/2025 (IAB Polska, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-iab-polska-raport-strategiczny-internet-2024-2025/; publisher/source: https://www.iab.org.pl/baza-wiedzy/typ-dokumentu/raport-strategiczny/raport-strategiczny-internet-2024-2025/
- ROI w akcji: promocje i nagrody (Pluxee Polska / PBS, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-pluxee-polska-pbs-roi-w-akcji-promocje-i-nagrody/; publisher/source: https://www.pluxee.pl/raport-roi-2025/
- Sales Development Metrics and Compensation Report (The Bridge Group, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-the-bridge-group-sales-development-metrics-and-compensation-report/; publisher/source: https://blog.bridgegroupinc.com/sales-development-metrics
- Social Media 2025 (Gemius / PBI / IAB Polska / ALK, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-gemius-pbi-iab-polska-alk-social-media-2025/; publisher/source: https://www.iab.org.pl/aktualnosci/raport-social-media-2025-juz-dostepny/
- State of Nordic RevOps 2025 (Oneflow and partners, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-oneflow-and-partners-state-of-nordic-revops-2025/; publisher/source: https://oneflow.com/
- State of RevOps Survey (RevOps Co-op, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-revops-co-op-state-of-revops-survey/; publisher/source: https://www.revopscoop.com/reports/the-2025-state-of-revops-survey
- The 2025 B2B Marketing Edge (Anteriad / Ascend2, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-anteriad-ascend2-the-2025-b2b-marketing-edge/; publisher/source: https://anteriad.com/press/anteriad-releases-new-research-the-2025-b2b-marketing-edge
- The 2025 Science of B2B Report on Marketer Attitudes and Investment in AI (6sense, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-6sense-the-2025-science-of-b2b-report-on-marketer-attitudes-and-investment-in-ai/; publisher/source: https://6sense.com/science-of-b2b/the-2025-science-of-b2b-report-on-marketer-attitudes-and-investment-in-ai/
- The B2B Buyer Experience Report for 2025 (6sense, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-6sense-the-b2b-buyer-experience-report-for-2025/; publisher/source: https://6sense.com/science-of-b2b/buyer-experience-report-2025/
- The Future of Revenue: What's Working in 2025 (Crossbeam / Pavilion, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-crossbeam-pavilion-the-future-of-revenue-what-s-working-in-2025/; publisher/source: https://www.joinpavilion.com/resource/the-future-of-revenue-report
- The ROI of AI (LinkedIn, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-linkedin-the-roi-of-ai/; publisher/source: https://news.linkedin.com/2025/the-roi-of-ai--new-research-on-how-ai-is-transforming-b2b-sales
- The Science of B2B: 2025 Marketing Spend Report (6sense, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-6sense-the-science-of-b2b-2025-marketing-spend-report/; publisher/source: https://6sense.com/science-of-b2b/the-science-of-b2b-2025-marketing-spend-report-neither-boom-nor-gloom/
- The State of AI in 2025: Agents, Innovation, and Transformation (McKinsey / QuantumBlack, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-mckinsey-quantumblack-the-state-of-ai-in-2025-agents-innovation-and-transformation/; publisher/source: https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai
- The State of B2B Marketing Attribution 2025 (RevSure, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-revsure-the-state-of-b2b-marketing-attribution-2025/; publisher/source: https://www.revsure.ai/resources/whitepapers/the-state-of-b2b-marketing-attribution-2025
- The State of Enterprise AI (OpenAI, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-openai-the-state-of-enterprise-ai/; publisher/source: https://openai.com/index/the-state-of-enterprise-ai-2025-report/
- The Tradeoff Between Engagement and Website Traffic in B2B Social (Oktopost, 2025, EN): https://scalex.pl/raporty-b2b/raporty/2025-oktopost-the-tradeoff-between-engagement-and-website-traffic-in-b2b-social/; publisher/source: https://www.oktopost.com/blog/b2b-social-drives-engagement-and-lead-generation-oktopost-research/
- Uwaga! Attention zmienia zasady gry (IAB Polska, 2025, PL): https://scalex.pl/raporty-b2b/raporty/2025-iab-polska-uwaga-attention-zmienia-zasady-gry/; publisher/source: https://www.iab.org.pl/aktualnosci/uwaga-attention-zmienia-zasady-gry-najnowszy-raport-iab-polska/