State of Marketing Europe 2026

Karta źródła w kategorii: Marketing / AI / Europe. Pełny raport pozostaje u wydawcy: McKinsey.

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Wydawca McKinsey
Rok 2025/2026
Język EN
Status Strona WWW

Podsumowanie raportu.

Marketing Europe sample 500 respondents

McKinsey's State of Marketing Europe 2026 is based on senior marketing decision-makers across five European countries.

B2B sample 44 percent

McKinsey reports that B2B companies make up a large share of its State of Marketing Europe 2026 sample.

GenAI maturity 94 percent

McKinsey reports that most European marketing organizations have low or moderate gen AI marketing capability.

GenAI maturity 6 percent

McKinsey reports that only a small group of European marketing organizations describe their gen AI use as mature.

AI efficiency gains 22 percent

McKinsey reports mature gen AI users have already seen average efficiency gains.

AI efficiency gains 28 percent

McKinsey reports mature gen AI users expect efficiency gains to rise within two years.

Marketing budgets 72 percent

McKinsey reports that most CMOs plan to increase marketing budgets relative to sales in 2026.

Pełny raport u wydawcy.

ScaleX nie publikuje pełnych plików raportów za wydawców. Ta karta ma ułatwić odkrycie źródła, cytowanie metadanych i łączenie publicznie opisanych wniosków z innymi badaniami B2B.

Źródło: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/past-forward-the-modern-rethinking-of-marketings-core

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