AI w B2B

Gartner's 2025 buyer survey found substantial AI use during recent B2B purchases.

Sales organizations providing AI-enabled next-best actions are more likely to achieve commercial growth.

Organizations prioritizing seller AI upskilling are more likely to achieve strong revenue growth.

Gartner reports buying groups with low dysfunction are far more likely to report high-quality deals.

Nearly all buyers in 6sense's sample report that AI features were part of acquired solutions.

6sense's dedicated AI report states that 52 percent of companies allocated AI budget for 2025.

Among firms with AI budget, 52 percent treated it as net-new budget rather than only reallocated spend.

6sense reports a confidence-investment gap for process automation: 45 percent believe it can help, while 33 percent budgeted for it.

Nearly two-thirds of McKinsey survey respondents say their organizations have not begun scaling AI enterprise-wide.

McKinsey reports that 62 percent of respondents' organizations are at least experimenting with AI agents.

McKinsey reports that 39 percent of respondents see enterprise-level EBIT impact from AI.

Most respondents report efficiency as an objective of AI initiatives.