2026 AI and Digital Trends in B2B Journey Orchestration

Karta źródła w kategorii: B2B journey orchestration / AI. Pełny raport pozostaje u wydawcy: Adobe / Oxford Economics.

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Wydawca Adobe / Oxford Economics
Rok 2026
Język EN
Status Strona WWW

Podsumowanie raportu.

B2B agentic AI 78 percent

Adobe reports that most B2B organizations expect agentic AI to manage at least half of customer support interactions within 18 months.

B2B agentic AI 69 percent

Adobe reports that most B2B organizations expect agentic AI to manage at least half of sales interactions and transactions.

Revenue orchestration 56 percent

Adobe reports that more than half of B2B organizations expect agentic AI to coordinate sales, marketing and service journeys in real time.

Customer data foundation 41 percent

Adobe reports that fewer than half of B2B organizations have a unified customer data foundation for AI at scale.

AI skills gap 72 percent

Adobe reports that nearly three quarters of B2B organizations struggle with talent and skills gaps for agentic AI.

AI ROI measurement 71 percent

Adobe reports that unclear ROI or business cases are a key barrier to agentic AI implementation.

Pełny raport u wydawcy.

ScaleX nie publikuje pełnych plików raportów za wydawców. Ta karta ma ułatwić odkrycie źródła, cytowanie metadanych i łączenie publicznie opisanych wniosków z innymi badaniami B2B.

Źródło: https://business.adobe.com/au/resources/reports/b2b-marketing-digital-trends.html

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