Sprzedaż B2B

Gartner reports that most B2B buyers prefer a buying path without sales-rep interaction.

Gartner's 2025 buyer survey found substantial AI use during recent B2B purchases.

Gartner links buyer confidence and value clarity to deal quality; confident buyers are roughly twice as likely to report high-quality deals.

Sales organizations providing AI-enabled next-best actions are more likely to achieve commercial growth.

Organizations prioritizing seller AI upskilling are more likely to achieve strong revenue growth.

Gartner reports buying groups with low dysfunction are far more likely to report high-quality deals.

6sense reports that average B2B buying cycle length fell versus 2024.

The point of first contact with sellers moved earlier in the buying journey.

6sense says the winning vendor is usually on the buyer's day-one shortlist.

The pre-contact favorite still wins most B2B deals in 6sense's buyer research.

Nearly all buyers in 6sense's sample report that AI features were part of acquired solutions.

Polish firms more often invested in marketing and online sales improvements than the regional average.