B2B marketing budgets 52.3 percent
6sense's marketer survey reports that just over half of B2B firms increased marketing budgets for 2025.
Zobacz raport: 6senseMarketing B2B
Jak zmienia się marketing B2B w świetle najnowszych raportów?
Raporty o budżetach, treściach, demand generation, kanałach, danych, widoczności AI i operacyjnym modelu marketingu B2B.
Wybrane fakty z raportów.
Content marketing AI 459 respondents
Clutch and Conductor surveyed 459 marketers responsible for content in January 2026.
Zobacz raport: Clutch / Conductor Content marketing AI 81 percent
Most respondents felt positive about content marketing in the LLM era.
Zobacz raport: Clutch / Conductor Content marketing AI 67 percent
Two-thirds-plus of respondents see AI/LLMs as an opportunity rather than a threat.
Zobacz raport: Clutch / Conductor Content budgets 87 percent
Most marketers expect content marketing budget to increase in 2026.
Zobacz raport: Clutch / Conductor AI visibility ~25 percent
About a quarter of teams report LLMs as their primary content audience.
Zobacz raport: Clutch / Conductor Content operations 75 percent
Most respondents report expanded AI-tool use across their standard content process.
Zobacz raport: Clutch / Conductor Marketing and online sales 63_vs_52 percent
Polish firms more often invested in marketing and online sales improvements than the regional average.
Zobacz raport: EY GenAI in GTM 4 functions
The study reports GenAI support mainly in programming, marketing, sales and HR functions.
Zobacz raport: PARP / U. Lodzki / SoDA GenAI quality control 86.3 percent
Most respondents modify GenAI-generated content rather than using it unchanged.
Zobacz raport: PARP / Human+AI Institute / CampusAI Digital advertising Poland 10.9 billion_PLN
IAB/PwC AdEx reports Polish online advertising market value of 10.9bn PLN in 2025.
Zobacz raport: IAB Polska / PwC Digital advertising Poland 14.6 percent
IAB/PwC AdEx reports 14.6 percent online ad market growth for full-year 2025.
Zobacz raport: IAB Polska / PwCRaporty w temacie.
2026 B2B Marketing Mix Report
Karta źródła w kategorii: B2B marketing mix / lead generation.
2026 B2B Marketing Outlook
Karta źródła w kategorii: B2B marketing / demand.
2026 State of B2B Marketing Content
Karta źródła w kategorii: Content marketing / pipeline.
2026 State of Marketing Report
Karta źródła w kategorii: Marketing / AI / brand / ROI.
B2B Marketing Trends 2026
Karta źródła w kategorii: B2B marketing.